Thursday 12 March 2009

Best face forward



It’s been a busy few weeks here in my little bustling office … I’m so delighted to welcome new clients on board: incognito, Pure Nuff Stuff, Eco Hotels of the World and Devidoll, as well as having some great response from new press campaigns for buyOrganics and Natural Spa Supplies, who both this week offered journalists super challenges – to turn themselves and their men organic, and to swap a week of regular showering for a good old strip wash, in a bid to save hundreds of litres of water. Both slightly off-beat concepts but we had a fabulous response, and it’s so heartening to see the press taking up the challenge and supporting ways we can all try to make our lives that little bit more sustainable and less toxic for our fabulous planet.

In the same vein, I am also really pleased to be on board as a keen supporter for the Green Party, particularly in supporting Rupert Read, who is running for MEP for the East of England. I am even contemplating a foray into the world of green politics myself, so more on that when it’s all finalised!

But in amongst all the success, thrills and excitement, I’ve had a stonking cold, and having had to cancel meetings and glue myself to my desk for the past few days, I’d started to feel very skanky and slummy indeed. Managing to bung on some old trackies and pop on a pair of shades and hide behind the steering wheel for the school run, my haggard, red-nosed, bloodshot-eyed appearance is a far cry from the usual well-heeled, pouting PR goddess that I prefer to be known as…. particularly embarrassing in view of the fact that a good proportion of my clients and journalist contacts are key movers and shakers in the beauty and fashion world!! So this morning I finally decided as my tired, pale face looked out at me from the mirror, enough is enough!!!

But what to do? How do you go about perking yourself up when you feel like, well, to put it mildy, a bag of (insert your own derogatory expletive here!), without resorting to an entire pot of coffee, cans of Red Bull and the occasional dose of Rescue Remedy?

Of course, the answer is makeup. Yes, a rendezvous with your cosmetic bag really is the answer! When you look good, you feel good, and putting on a new, fresh face using cosmetic products can have a huge influence on the way you feel inside. But of course, there’s a flip side to this. What you put onto your skin can also affect your body in a different way – and now of course I’m talking about toxins in beauty products.

Regular, non-organic cosmetics, as with skincare products, usually contain a host of synthetic ingredients, mainly preservatives, which quite frankly aren’t all that wholesome when you consider how much of it gets slapped onto skin and sucked into all manner of pores and orifices. For example, the average woman will actually consume several kilos (yes, kilos!) of lipstick and lipgloss during her lifetime - yummy! - and considering the fact that most lip products contain parabens and phlalates as important preservatives, makes you wonder what the accumulative effect of all these chemical nasties could actually be?

Toxic overload has been implicated in several unwelcome health conditions – not only hormone-related cancers, but quite interestingly in ME sufferers, who sadly often find their only respite from their debilitating conditions is a complete swap to organic and natural foods, clothing, personal care products and household cleaning products. Already down in the dumps thanks to their illness, putting on makeup can be a welcome solution to cheer sufferers up, but with symptoms exacerbated by the hormones and manmade ingredients in skincare products and cosmetics, such a treat often falls by the wayside. Choosing organic, natural cosmetics can really be the answer; not only safer and gentler, but usually not tested on animals and often mainly vegan, ie. containing no animal products whatsoever (did you know that mascara and lipsticks for example, often contain ingredients derived from the byproducts of slaughtered animals), and with just as stunning results.

My favourite organic makeup brands – available from buyOrganics of course! (got to get a plug in – I’m shameless!)– are Nvey Eco and Inika. Inika in particular does a spectacular range of eyeshadows and gorgeous lip glosses, and having been a Clinique girl for many years until I finally saw the light, can honestly say the quality of the two are easily comparable. I love the Nvey foundation range, easily on a par with most mid-range department store brands and priced similarly. Perfect also for teenage girls and pregnant women, as well as chemotherapy and ME sufferers, due to the lack of toxins which may have more effect on these groups of people, organic makeup can not only make you look good on the outside but keep your entire body and immune system healthy as well.

Safe skincare and top quality cosmetics are available from buyOrganics, and Pure Nuff Stuff offers the most reasonably priced, safest and deliciously smelling and feeling range of organic skincare I’ve seen in a very long while.

So now although I’m still sneezing and coughing and wearing those old trackies, I feel so much better inside, with my lips gorgeously glossed and my skin flawless and glowing.... ready to face the world safely and beautifully!