Work at PR towers is frenetic at the moment – I’m so pleased to be working with several new clients on an ongoing as well as project basis, several of which have some stunning products ideal for Christmas, all ethically and environmentally conscious of course!
Since its relaunch, Boutiko is making the most of the festive season to plug some truly lovely items for women and home,
including jewellery, home furnishings and stationery, all recycled, handmade or fairly traded and so unusual but with several items under £10 or £15 – perfect for the Credit Crunch hungry press who are going crazy for bargain busting xmas pressie ideas at the moment. I’ve bought so many items from the site that I can vouch for their gorgeousness on a personal level!
The same goes for client buyOrganics - I recently splurged on a whole range of the John Masters Organics skincare which the site stocks (along with the more well-known hair care range) and my skin is certainly responding very well! I’m particularly crazy about the anti-ageing Rose & Apricot antioxidant day cream, which not only smells lovely but I feel like I’ve had a mini facelift!! It’s quite difficult promoting the products on the site because as branded products they have a PR approach which more often than not directs the writer and the customer back to the product rather than the stockists which sell it, but I’m working hard to get the fab Sonia’s website into the forefront as a one stop shop for luxury organic and natural lifestyle products.
Having bought items from soap, shampoo, clothing, skincare and even organic bleach-free sanitary products (a good choice for women not wanting to pollute their bodies with the chemicals in regular items – particularly important for pubescent and developing teenage girls, in fact) – I can once again vouch for the site personally – something that is important to me.
I use all my clients’ products and services myself, in order that my writing is genuine and my experiences real. Whilst the image of a PR is often rather unsavoury, I’m proud of my ethics in as much as I won’t promote anything I don’t believe in myself.
Which brings me to my latest new client – Animal Days Out.com Having been a vegetarian for over half my lifetime, some of those years vegan (I have lapsed recently
unfortunately due to a shameful cheese addiction of which I’m not proud) my feet have always been firmly in the animal protection camp which has in the past included campaigning against various issues in person as well as in print, and having an argument a few years ago with the head keeper at Santa Barbara Zoo about their quite clearly depressed male gorilla and their giraffe with a bent neck…. But I digress! What I mean to say is, animal related attractions, theme parks and water zoos have always been a bit of a thorny subject for my family – the children desperate to visit these places but wrestling with my own conscience about the conditions and ethics of these very venues.Animal Days Out is a website with a difference – a one stop searchable portal for UK wide animal and nature based attractions, not only does the site make it very easy for anyone to find an event or venue close to their home or where they’re holidaying, but the owners’ own personal commitment to animal welfare means that they carefully monitor which attractions they place on the site for their individual conservation and welfare ethics.
We’re currently promoting Halloween and half term events across the UK so if you fancy a day out or place to visit in the next couple of weeks then do check the site out, there are some amazing things going on at parks and attractions all over Britain and Ireland.
I’m also jolly chuffed to be working with Daisy Green Magazine.co.uk and Daisy Green Events, currently swishing their way around the UK on a monthly basis with their fantastic clothes swapping parties, and the magazine itself having recently celebrated a year in business with the launch of a new Travel section.
Talking of travel …. I have also been retained for a further 12 months by natural anti-insect product line incognito, currently building on their recent Dragon’s Den success and working on a new formulation, new products and lots of exciting news and facts about mosquitoes, insects and the dangers of DEET.
Natural Empathy are also working on Christmas related PR at the moment, with two of their bestselling products containing festive sounding myrrh and frankincense – a PR dream in terms of selling a story but the products themselves really are heaven on earth! Containing British-grown rapeseed oil, which is more potent than olive oil and naturally anti-ageing, the Natural Empathy range has increased in popularity significantly since its exclusive launch in Selfridges this summer, and is currently offering free postage and packing in the UK, so get online and order some for pressies now!
Over the next few months I’m also going to be working on the launch of environmentally-themed children’s book Hope & The Super Green Highway, by eco-poet Helen Moore – this magically written and beautifully illustrated story is the sequel to Helen’s equally as fantastic Hope & The Magic Martian – both books having been read and given the all-important seal of approval and thumbs up by my own eco-warring literature loving children!
My other main project is the Miss Earth Girls contest – a beauty pageant with a difference, searching for girls who are not only naturally stunning and intelligent but who share a common interest – love for the planet – and the main theme being that during the contest between January and August next year all the contestants around the country will be taking part in voluntary activities with an environmental theme such as beach clean-ups, awareness raising campaigns and street litter pickups. With beauty such an issue in the media these days, particularly when it comes to how we perceive beauty and how the media can often distort the reality of beauty to fit in with an often unattainable image, the Miss Earth Girls contest brings this reality back to our wonderful mother earth with a gorgeous bump and a powerful message.
For sponsorship opportunities for the Miss Earth Girls pageant please contact me for details as Eurydice PR is working not only on promotion for the event but also organisation.
Well with all that hard work waiting to be done, I had better stop blogging and get on with some proper work! Thank you for reading and please do share your thoughts and comments with me!
Journalists – for product information and samples do get in touch lisajackson@eurydicepr.co.uk
Thanks to Hilary at HKS Design for redesigning my blog as well, I'm so pleased with my new look and branding!
