Firstly, my website www.eurydicepr.co.uk has had a much-needed facelift and now looks stunning, thanks to Hilary at HKS Design. I'm now including all links and cuttings on a special press page so I can boast from the hilltops about all the press coverage that's been occurring!
Caroline Duffy Miss Earth England on the Natural Empathy Selfridges standPhotograph courtesy of Albert Constantin
On 2nd July we had the exclusive Selfridges launch for natural skincare range Natural Empathy, complete with an appearance from gorgeous Miss Earth England Caroline Duffy, styled ethically by the magnificent Lupe Castro and make up by Lucy Friend – this really made the event come alive! We had some great press response who love the family background and rapeseed oil story. The hero ingredient in this British-formulated range is Northumberland grown cold-pressed – by hand! – rapeseed oil, which is in fact much richer than Mediterranean olive oil and has incredible anti-ageing properties. Just spending one day in the store under those bright lights and among the bustle was hard enough (especially in heels!), but the Natural Empathy team spent two intensive weeks on the stand in the main beauty hall, generating sales and customers, and a great deal of interest from other shops keen to stock the range. The range is now on sale in the Living Beauty section of the store until at least October and hopefully beyond. Apparently Princesses came away with the whole range and the management of Selfridges themselves requested the products for their suites where they entertain the rich and famous – not surprising considering the authentic Britishness of the products and the beauty of the packaging.
It’s also been a very successful month for natural anti-insect products incognito, who launched their new after sun moisturiser recently and who are appearing on this week’s Dragon’s Den (29 July 09) BBC2 at 9pm – certainly worth a watch! Coverage for the products has appeared in several mainstream titles this month including Best, Prima, the Daily Mail, Kindred Spirit, Healthy magazine and Lifescape. I’m certainly finding my subscription to response source alerts paying off and despite the size of the investment and the huge amount of extra work monitoring up to 50 detailed alerts per day, the benefit is certainly worth the bloodshot eyes and tetchy personality!
Now it’s the school holidays I was hoping to scale down a bit but the pressure is now on with the Daisy Green London press launch, including the launch of the Enamore Daisy bra, to take place on 15 September. I’m delighted to now be on board helping with PR for this fab online magazine - see www.daisygreenmagazine.co.uk and looking forward to doing what I do best – organising a party!!!
I’ve also been working with the inspirational Sarah Dawnay, who has just set up a fantastic website for working parents – juggling home and family with an ethical business. Mothers of Innovation www.moixx.com is a great resource for families looking for ethical and ingenious solutions to all sorts of child-related problems and already has a following amongst a few famous mums including Amanda Holden and Melanie C (never underestimate the power of a celebrity endorsement!)
My new Sika dresses have arrived – handmade and ethical, Lupe Castro personally picked out the best designs and colours and I can honestly say that I feel a true diva when wearing them! Lupe also recently styled myself and my daughter for a photo shoot with Good Housekeeping magazine, which not only was a fun experience for us all but was fantastic for Lupe to introduce mainstream stylists to a few new designers and items which they may not have seen before – we can turn the world ethical bit by bit if we all work together!
As we enter August and that notorious journalistic Silly Season where even the dullest product and uncreative PR can get a few column inches somewhere, it’s all systems go preparing PR stories and coverage for autumn/winter issues and dare I say the word – Christmas! Yes magazines are already putting together wish lists and product reviews for their Christmas issues and it’s time for me to start thinking about placing my clients’ products according to autumnal colour schemes, winter skin products, warm clothing and festive gifts, when really all I want to do is put on a bikini and soak up the rays in my back garden while the children have a splash in the paddling pool!
Have a lovely summer everybody!
Don’t forget to watch incognito on Dragon’s Den this Wednesday 29th July at 9pm on BBC2 or watch it again on BBC iplayer.
