Time is running out!

I've no idea how I've managed to carve out a little time today to write this, but in fact as my first entry it's a really important issue! As a PR for all my clients I spend my days writing on behalf of them: blogs, press releases, articles, all about their businesses, services and products, with the aim of getting them noticed by the press, into their favourite magazines, newspapers, even on TV and the radio and importantly for on-line companies, in the internet "ether".

Hypocritically, I've never practised what I preach - and it got me wondering - why not! I'm always advocating we write as many blog entries as possible to increase google ratings, traffic and hits on their websites, but have I ever had the time to do it myself! Not on your life! There's always that "one more thing to do" - especially when you're working a billion hours a day, ferrying kids to and from school, tackling the persistently looming laundry pile, attempting the housework (occasionally!), kids' homework, feeding the clan (and the tortoise). All this means that there's precious little time left at the end of the day to do anything except slump in front of the TV with a glass of wine and fall instantly asleep!

So this is why I write for my clients; it's not just my abundant creative skills and bursting media contact file which is attractive - more mundanely, they are actually so busy with the day to day running of their own businesses that the telling of their story to their public - PR - just has to take a back seat, yet it is this aspect of a business that is so important to generate sales, profile and a following. And I take this chicken and egg situation and turn it into a butterfly emerging from a chrysalis for them.... the beauty of having a friend, colleague, mentor, sounding board and professional on board to do your PR for you.

But as well as the promotional aspect of writing your blog, it's also good for the soul and good brain training. Who needs a Nintendo Wii to get those little grey cells working away, when you can put finger to keyboard and enter the realms of writing not only for profit but for pleasure as well.

As Edward Gibbon said "There is more pleasure to building castles in the air than on the ground."

That's why I've found the time - at last - for this blog!